When it comes to Tailwind Create vs. Canva, I am leaning toward Tailwind Create for creating Pinterest pins these days!
Here’s why:
Huge Growth
I have been using Tailwind Create for about 2 weeks now. I am a brand-new blogger (read about my journey here), so these numbers might not seem impressive to veteran bloggers, but for someone like me who has only been doing this for 3 weeks, they are huge!
In those two weeks, my brand new Pinterest account grew from 1.9K monthly impressions to 5.1K monthly impressions!
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Before Tailwind
After Tailwind
I almost peed my pants–#momproblems amiright?–when I saw this crazy jump!
UPDATE: In addition to upping my Pinterest impressions with Tailwind Create, I have also been able to update my Google Search Impressions from a few thousand to almost 100,000 in a few short months. Want to know my secret? Find out here.
Deciding To Try Tailwind
I wasn’t sure if I needed Tailwind, the scheduler, to grow my Pinterest account.
The reason I signed up for a tailwind account was that I was interested in joining the Tailwind Communities (formerly Tribes).
Tailwind Communities are sort of like Pinterest Group boards on hyperdrive. You can get a lot more analytics from Communities, which is a feature that I really like.
They are also a free audience to share my pins with and generate more traffic to my blog.
I was tinkering with Tailwind and came across the Tailwind Create app within the dashboard. After a few minutes of experimenting, I knew that when comparing creating Pinterest Pins on Tailwind Create vs. Canva, Tailwind Create was going to save me SO much time.
Pro Tip: As a new blogger finding all of the free tools to promote and share your pins is the key to generating traffic to your blog.
How You Can Try Tailwind For 3+ Months For Free
I figured if I was signing up for a Tailwind account that I would at least try the free trial for their scheduler.
Right now, you can try their scheduler for free for up to 100 pins. There is no time limit, so you can do like I did and play around with scheduling only 1 or 2 pins a day (for 50-100 free days on Tailwind), or going more aggressive and scheduling 10 or 15 pins a day.
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Discovering Tailwind Create
Anyway, while using my free trial of Tailwind, I saw that huge boost in monthly impressions and decided to pay on a month-to-month basis for their Basic Pinterest account.
After paying, I figured I should invest some time into understanding all of the features that were available to me.
I had seen the ‘Tailwind Create’ button at the top of my screen.
I figured it was just another graphics maker like Canva or Photoshop, so I didn’t pay any attention to it, because I am very happy with the free features available on Canva.
Then, a few days ago, I decided to try the creator, just to see if it would save me some time from having to download my images from Canva and then uploading to Pinterest or Tailwind to create my pin.
My Pinterest life as I knew it changed forever.
Tailwind is a Pin Generator
Tailwind Create is not an image creator. It is an image generator.
That’s right.
You tell Tailwind the fonts and colors that you like. You can upload your own images or use their built-in stock images for free. And then you press create, and Tailwind generates hundreds of amazing pins for you to choose from.
See How I Generated Hundreds of Pins in Minutes
You can easily switch out colors, fonts, or text on the images if you want to… But I personally have not had to, as the pins that are generated are amazing from the start.
Now that Pinterest is focusing on ‘fresh pins,’ something like Tailwind Create is just a mind-blowingly-amazing time-saver.
You can literally generate and publish a dozen fresh pins for your content with only a few clicks.
If you aren’t using Tailwind Create yet, you should start right now.
Save yourself so much time on your Pinterest Marketing this week and generate 15 pins for free and then schedule them for free. You won’t have to worry about Pinterest all week!
Why I Still Love Canva
Even though I have fallen in love with Tailwind Create, I will continue to use Canva for a few reasons.
- As a creator for my blog, I have enjoyed all of the free templates that Canva has to offer as well. There are so many bloggers that have free Canva templates for Pinterest pins (including Tailwind’s monthly Canva templates!), and they are so easy to use with the ‘sharing.’
- Canva allows you to animate your Pins to make eye-catching videos for Pinterest.
- Along the same lines, Canva allows you to embed video content and edit it in any way that you want.
Pro-Tip: I notice that my video pins and story pins do really well on Pinterest. Tailwind Create does not yet allow you to create video content. Only static images.
- Another reason why I will continue to use Canva is that it is a blank canvas. I can think up a pin in my head, and make it exactly how I want on Canva. Tailwind Create will in theory let you edit every aspect of your image as Canva does, but it doesn’t seem quite as user-friendly or robust.
- Finally, and most importantly, I will have to keep using Canva because of the current price structure of Tailwind Create. See below.
Tailwind Create: One Major Problem
With Tailwind Create you can generate an unlimited number of pins. But, you can only save/publish/or download 15 for free each month.
This is a huge problem in my opinion. And here is why:
The Pinterest algorithm has changed to favor fresh pins. As a blogger, I publish at least 5 articles a month, and I need at least 5 pins for each of those articles to feed the new algorithm (what I have personally found works for me). That is at least 25 pins a month.
In addition, I like to go back and refresh older content and boost it on Pinterest with new pins. So I might create 1 new pin for 20 older articles to generate more traffic. That brings me to at least 45 pins per month.
The next tier on their price plan allows you to create 30 pins per month, but I still don’t feel this is enough–especially given the price tag–for even small bloggers like myself.
The Bottom Line
If you are not using Tailwind Create, you are losing precious time and impressions.
I will generate my15 free pins each month (and love every minute of it).
I will use Canva to fill in here and there.
I will also use Canva to create video pins.
Remember, Tailwind Create is a pin generator. It does all of the work for you. If you need to make a lot of pins, you need Tailwind Create.
