Like most website operators, I collect non-personally-identifying information of the sort web browsers and servers typically make available — things like browser type, language preference, referring site, and the date and time of each visit. I use this to better understand how visitors use the site, and I may occasionally publish this information in aggregate, e.g. general trends in how the site is used.

Logged-in users and anyone leaving a comment also have their IP address recorded. This is standard WordPress behavior and is used for the same purposes described in this policy, primarily spam prevention.

Certain visitors choose to interact with the site in ways that require sharing personal information — for example, leaving a comment (name and email address) or emailing me directly.

I’m not responsible for, and in some cases unable to, remove your information from any third-party service that’s already received it in accordance with this policy or your own consent — you’ll need to contact that third party directly.

If you’d like to update, correct, or remove personal information you’ve provided, email me at [email protected] and I’ll take care of it within a reasonable time.

When you sign up for a free guide (like the Toy Rotation Starter Guide) or join the email list, your name and email address are collected and stored through EmailOctopus, the service I use to manage subscribers and send emails.

I use this information to deliver the guide you signed up for and to occasionally send updates, new content, or offers I think you’ll find useful. I don’t sell or rent your email address to anyone.

You can unsubscribe at any time using the link at the bottom of every email, or by emailing me directly at [email protected]. For more on how EmailOctopus itself handles data, see their own privacy policy at emailoctopus.com/privacy-policy.

Comments on the site are moderated — I review and approve each one before it appears publicly. If you leave a comment, I collect the name and email address you provide, along with your IP address, which WordPress logs automatically as a standard spam-prevention measure.

Your email address is never published or shared publicly; it’s only visible to me.

I take reasonable, commercially standard steps to protect any personal information collected through this site. That said, no method of transmission over the internet or method of electronic storage is 100% secure, and I can’t guarantee absolute security.

This site doesn’t run display/banner ads. I do use standard analytics (such as Google Analytics) to understand how visitors use the site — things like which pages are popular and how people find the site. This relies on cookies, small pieces of information your browser stores and sends back on future visits.

If you’d rather not have cookies placed on your device, you can set your browser to refuse them before using the site — some features may not work as smoothly without them.

This site uses affiliate links, including through the Amazon Associates program, and I may earn a small commission on qualifying purchases made through those links — at no extra cost to you. Full details, including how I decide what to recommend, live on the Disclosure page.

The site may link out to sites I don’t operate. If you click through to one, you’re subject to that site’s own privacy policy and terms — I’d encourage you to review them. I have no control over, and no responsibility for, the content, policies, or practices of any third-party site.

This site is intended for parents and caregivers, not children. I don’t knowingly collect personal information from children under 13. If you believe a child has provided personal information through this site, please contact me at [email protected] so I can remove it.

You can always ask what personal information I have on file, request corrections, or ask for it to be deleted — email [email protected] and I’ll respond within a reasonable time. You can unsubscribe from emails at any time via the link in every email, and you can decline cookies through your browser settings as described above.

I may update this policy from time to time, generally with only minor changes. If you’ve provided your email address, I’ll notify you of significant changes. I’d encourage you to check back here periodically — continuing to use the site after a change means you accept the updated policy.